"Nice pics, but, um, who are you?"
Project Shoresh was founded in 2001 for the very same, purpose that it serves today. Namely, to encourage, enable and facilitate Jews to connect to their Judaism. So many people were born into Judaism who never really had the opportunity to explore it's depths, to the point that they are skeptical to the claim that Judaism actually has anything profound to say. This is a tragedy.
But let's not get weighed down with depressing statistics. Actually, the serious state of the Jewish people doesn't imply that humor is out of place. Perhaps our greatest enemy is negativity. Down with negativity! Let's connect, on whatever level we can, on whatever level we are capable, and let's laugh on the way - together.